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Content Management System

ICMS - Brought to you by Driver Websites

Update Your Own Website

The Integrated Content Management System, ICMS, is the way you can update your own site. If you currently have a website, I know for a fact that you have run into a situation, in which you needed something changed on your website, but your current web development company was nowhere to be reached, or your current web development company would not get the updates done when you wanted them to. Also, you may just be sick of all the update charges that you have to pay!

That problem is solved. With Driver Websites own ICMS, you now have the power to update your own site on your own time with NO UPDTATE FEES from us. Any content unless otherwise specified before the launch of your new site, is updateable by you. If you have a computer and an internet connection, your site can have all the latest information that you need on it to provide your fans, customers, and marketing partners.

Driver Websites has made it easy, so don’t think you need a Computer Science degree to use the ICMS. If you can send an email, you can update your website. Photos, services, contact information, videos, statistics, testimonials, projects, schedules, events, calendars, biography, staff members, and more are all updateable by you, the site owner.

Advanced Website Statistics

Along with the ability to update your own website, the ICMS gives you a way to track your online success. With your new website you will be able to log into the site and click on a link that says, “web stats.” Once clicked, you will be directed to a page in which you are able to view how many hits your website is receiving, the number of session views, the number of different people viewing your site, as well as where they are coming from.

This information is broken down by month and then to the hour. This way, with a business, and you are able to track how well your other promotions are working. For example, you run a radio ad for a week straight, 5 times a day for this new product you came out. You will be able to see how effective your advertising is simply by logging into your website, clicking on the web stats and then narrowing the search to that week and generating a report for the number of users hitting your website during that time.

Also, for you racers out there, you can use your web stats to generate more sponsors and longer lasting marketing partnerships. How? Driver Websites have given you the opportunity to have that cutting edge over anyone else. With your stats, you are able to view how many impressions and ad clicks your sponsors receive on your website. Then, at the end of the season, you can print that information off and hand your marketing partner a detailed report of what you are doing for them.

Every website built by Driver Websites includes our proprietary Integrated Content Management System, the ICMS. The ICMS is made so anyone can update their own site on their own time with no update charges. You now have the power to manage your own site.

The ICMS includes an advanced tracking system which gives you the opportunity to hand your sponsors reports on how many impressions and clicks they receive on your website.

With your racer website, we give you a way to keep your sponsors happy and up to date with what you can offer them. They are looking for a return on their investment. If you can’t give them that, they will leave taking your opportunity for a successful racing career.

You will be able to log into your very own Web Stats and print off the information for your sponsors to look at. Impressions and ad clicks are recorded... Give them a reason to stay on board!

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